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Organiseer een wekelijkse contentbrainstorm

Marketeers, contentmarketing is een van de snelst groeiende trends. Dat vraagt om kwalitatief goede content. Wekelijks of misschien wel dagelijks. Organiseer elke week een contentbrainstorm. Als vast onderdeel in de agenda. Maandagochtend 9 uur. Betrek zoveel mogelijk collega's. En vergeet je contentbureau niet.

Govern or be damned

"Quality is doing it right when no one is looking," said Henry Ford. Unfortunately, all the best editorial set-ups rely on lots of people looking. Looking, editing, checking, and then looking again in fact. While most content teams weren’t initially set up with anything like this kind of QA process in place, we are seeing a rise in demand for content training and guidelines which support governance and help benchmark content quality.

Nieuwe trend in content marketing: Can you COPE

COPE, as in Create Once Publish Everywhere. Originally this phrase was simply a sell for clever publishing software. It’s now become shorthand for planning and creating content that can be published and re-used across many platforms, ideally cutting the cost of creation, production and (especially) translation and localisation. Lately we’ve heard it bandied about a lot in editorial meetings.

Moving Customers from Pinning to Purchase

Pinterest surged into the spotlight earlier this year when it was revealed that it drives more web traffic than YouTube, Google+ and LinkedIn combined. What's so compelling about a website that lets you make virtual bulletin boards of "pinned" images, observers wondered, and does this service now belong in the pantheon of must-use social tools like Facebook and Twitter? Perhaps most important, marketers are asking, is this something that will drive revenue?

Braziliaanse krant O Globo schrijft voor tablet en gemiddelde leestijd verdriedubbelt

A surprising thing happened when Brazilian newspaper O Globo launched O Globo a Mais, a new weekday evening edition designed for its iPad app in February. The amount of time that people spent using the app per day shot up from an average of 26 minutes to an incredible 77 minutes. The jump seemed unbelievable, even for the team behind the new publication.

Tesco's REAL FOOD magazine genomineerd door de Marketing Society Award

Launched in 2010 as a magazine and website, Real Food has since grown to incorporate a social media programme, advertising-funded television programme, branded cookbook, instore recipe cards and regular ezines.

enRoute beste Inflight Magazine volgens CNN

enRoute, Air Canada's award-winning in-flight magazine, can put another feather in its proverbial cap: world's best in-flight. The good folk at CNNgo surveyed the world's best in-flight magazines and said enRoute is "basically what an in-flight should (and could) be."

Van 90% zenden naar 80% luisteren

Welcom Amsterdam nodigde Betteke van Ruler uit om haar visie te geven op de ontwikkelingen van het vak en de toekomst van de communicatieprofessional. Een ding werd wel heel duidelijk: we zullen ons vak opnieuw moeten uitvinden.

Weg met Apps en ga voor HTML5. Uitgevers 'haten' apps

By the time Apple released the iPad in April of 2010, just four months after Steve Jobs first announced his "magical and revolutionary" new machines in San Francisco, traditional publishers had been overtaken by a collective delusion. They believed that mobile computers with large, colorful screens, such as the iPad, iPhone, and similar devices using Google's Android software, would allow them to unwind their unhappy histories with the Internet.

Owned media beats paid media to the data advertisers want

Good news for advertisers, media research enthusiasts and data fans recently as Conde Nast announced they will provide readership and behavioural data on each issue of their magazines' tablet editions.