When most marketing professionals budget for content, whether that be for web content, blogs, editorial for print magazines, enewsletters and more, they go by what "feels" right. I'm not saying this is right or wrong...it's just a fact. Marketers inherently judge content pricing based on what they've paid for PR or other creative, or even the value of their own time. Content and copy are always subjective and there are always multiple steps.  But the starting point is the Content Goal.

Look at it this way.  I can pay $12 dollars to play eighteen holes of golf at a Sandusky, Ohio golf course.  I can walk on and carry my bag (the gas carts have been known to die on the course, so I choose to walk).  The course is not in good shape. There are brown spots in the fairway...big ones.  The greens are bumpy.  There are no places to get drinkable water on the course.  Holes four and five kind of smell.  Sometimes you get some people on the course that shouldn't be on a golf course. 

Lees verder op junta42.com.