Branded content may be the marketing phrase du jour, but it is nothing new. Its use was not as sophisticated, but in 1964 Sean Connery's James Bond was seen driving around in an Aston Martin DB5 in the film Goldfinger, and during the 60s and 70s, BBC crime drama Z Cars showed the police patrolling in Ford Zodiacs and Zephyrs, from which the show got its name.

Eerste onafhankelijke magazine over whisky gelanceerd. En ik ben reuze benieuwd wie dit blad gaan lezen.