Digital magazines may seem old hat to some but they compare favorably to other electronic media when it comes to advertising and reader experiences, according to a new survey called "The Case of Advertising in Interactive Digital Magazines," by Josh Gordon, founder of Smarter Media Sales.
The survey is based on 5,612 questionnaires taken from subscribers to the following digital magazines: Grand, HipCompass Escapes, HorseLink, Outside Go!, PopSci Genius Guide, Premier Guitar, VIVmag and Winding Road. Nxtbook Media and VIVmag (published by Zinio) sponsored the survey.
Readers Less Likely to Ignore Ads in Digital Editions?
According to the survey, 70 percent of the readers of the digital editions that participated in the study were less likely to ignore display ads in digital editions than on Web sites (30 percent said they were more likely to pay attention to display ads on Web sites).
While Web sites generate more impressions, digital editions tend to promote a longer user experience. Julian Lloyd Evans, managing director of advertising at Dennis Publishing (publisher of online magazine Monkey) told Gordon that on average, interactive magazines are viewed for 20 to 30 minutes while the average Web site visit is eight to nine minutes.
Lees verder op Foliomag.com.
