Sainsbury's Fresh Ideas: Gets a new look

The Association of Publishing Agencies
Sainsbury's is relaunching its Fresh Ideas customer magazine with two versions targeting different audiences. The spring edition of the quarterly title has been redesigned, with one version targeting families with school-aged children and another aimed at child-free homes.

The magazine, which is produced by Seven Squared and mailed to high-spending Nectar card holders, has been redeveloped so that the cover looks like a newsstand title.

Fresh Ideas' new editor Helen Renshaw says the title has been given a "friendlier and more modern feel" in a bid to make the loyalty magazine "work harder for both client and customer".

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