18 feb 10

Six Editorial Forms That Work Better in Print Than Online

FolioMag
Magazine editors still suffer from a sense of entitlement. Most grew up in a world where if you created articles that were well-written, relevant, and targeted for their audience it would automatically attract an audience...and advertisers. But the many new ways readers get content, by the time a magazine arrives to compete for a reader's attention, a lot of content needs have been satisfied. Magazines edited with an "If you build it they will come" mentality are now in danger.

But despite the more efficient online and mobile ways to get content to readers there are still some types of content that is better delivered in print. As we move into a Web centric world these are forms of editorial print publications should consider embracing.

This is the new job for every editor of a print magazine: coming up with content that is best delivered in print for your particular market.

1. Analytical content. In depth content where the reader may want to set aside a magazine and pick it up later, re-read passages for clarity, or write notes or highlight detailed passages are better delivered in print. Technical journals, analytical articles, or detailed content can work better in print.

Lees verder op FolioMag.com.

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