29 okt 09

IKEA Family Goes Live

August Media has launched a fantastic interactive digital magazine for IKEA. From the same award-winning team that creates the quarterly print version of IKEA FAMILY LIVE in 25 languages, the digimag is being trialled in the UK, Republic of Ireland and Switzerland during the autumn and winter, and is full of homes inspiration, bright ideas and some exclusive behind-the-scenes videos from the real homes shoots.

Take a look at issue 2, which launched this week, emailed to almost 1 million IKEA customers.

www.ikeadigitalmagazine.com

"Our new digital magazine offers IKEA the chance to speak to more members, more often. The rich content is interactive and fun, and initial figures suggest it is successfully engaging customers on a new level. We are absolutely delighted with the results."

Mark Lonergan, Managing director, August Media
 

Bron: August Media Press Release, via apa.co.uk

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