Engage Group has recreated fibre as a 28-page thought-leadership magazine, offering its exclusive readership of 10,000 O2 customers access to expert views on emerging business issues.

Volume I explores the changing face of business leadership. The content includes interviews with Clive Woodward, English Rugby's World Cup-winning former head coach; Simon Woodroffe, the entrepreneur behind YO! Sushi; Kevin Eyres, LinkedIn managing director; and several members of the O2 team.

"O2 understands the issues facing its business customers. We want our magazine to connect them with the latest thinking and leading experts," says Stephen Mills, O2's head of b2b communications. "Engage Group has revitalised fibre as a credible business title that will appeal to decision-makers and meets the highest level of quality expected of O2."

By taking the writing and design in-house, Engage Group considerably cut the production costs of fibre and improved its environmental credentials.

Stephen adds: "We're especially pleased that we could work with Engage to produce fibre using the highest standards of sustainability."

Joe O'Shea, Engage Group's managing editor, adds: "O2 is one of the most ambitious players in highly competitive telecoms market. The relaunch of fibre is a bold step in the company's strategy to secure a greater share of the business market, by leading the debate on many of the key issues affecting the performance and profitability of its business customers. We're delighted to have helped create this innovative entrant to the customer magazine market."

Bron: Association of Publishing Agencies