“Effectiveness is the key word in these awards,” said the APA on their website. “If customer magazines are to compete for marketing spend against other media they have to demonstrate that they work.”

Haymarket magazines that work for their clients, as nominated by the APA, are Camouflage, Design Council Magazine and Champions.

Also nominated for APA awards are Haymarket Network websites, Motoraddicts.com and ManUtd.com, and One Army, Haymarket Network's integrated marketing solution for the British Army.

“Engaging customers, energising relationships and creating response is at the heart of our proposition and this set of nominations reflects this,” Juliet Slot, managing director of Haymarket Network, said today.

Jon Butterworth, who this year redesigned the British Army recruitment magazine, Camouflage, is up for APA designer of the year.

Butterworth said today that Camouflage’s success – with its predecessor Army Magazine, it is the most awarded of customer publications – is helped by the great story opportunities created by its client.

“It’s the perfect subject matter for kids to get involved with. That, plus great images and a bold-looking product, makes a good magazine at the end of the day.”

Butterworth was recently nominated by the British Society of Magazine Editors for art director of the year, as was Camouflage’s David Burton for editor of the year. The magazine, with Haymarket Network’s .32 and Design Council Magazine, is also in line for several Press Gazette awards.

The APA Effectiveness Awards will be announced on November 21 at the Brewery, London.



Haymarket Network in the APA Effectiveness Awards 2007
Most Effective Public Sector Title – Camouflage
Most Effective Business-to-Business Title – Design Council Magazine
International Publication of the Year – Champions
Online Publishing Solution – Motoraddicts.com and ManUtd.com
Launch of the Year – Design Council Magazine
Integrated Marketing Solution – One Army
Designer of the Year – Jon Butterworth, Camouflage

Bron: persbericht