The award-winning title is an extension of the WebMD online brand. It launched nearly 3 years ago in collaboration with The Magazine Group, the leading custom media provider, located in Washington, DC. The Magazine Group helped to shape and implement the online-to-print conversion, and continues to serve as WebMD’s custom media partner.

WebMD the Magazine’s success has been attributed to the quality of its content and its unique distribution strategy. With actionable health-related news delivered in an engaging and easy-to-understand format, WebMD the Magazine connects physicians and patients at an all-new point of care: the waiting room. The magazine is designed to encourage conversation between patients and physicians, and is distributed to 85% of all physician waiting rooms nationwide. The strategy works: the title’s readers have a 58% higher action-taken profile than the average magazine reader.

For WebMD Health Corp, the magazine was a strategic brand extension. For The Magazine Group, it was a natural extension of a growing expertise in health-related media. The Magazine Group also produces magazines for the Cleveland Clinic, the American Diabetes Association, the National Multiple Sclerosis Society, the Lupus Foundation of America, the National Hemophilia Foundation and others.

In addition to the dramatic growth in readership, WebMD the Magazine has earned numerous industry awards, including a history-making eight Custom Publishing Council awards and recognition from FOLIO: and the American Society of Healthcare Publication Editors.

Check out a digital version of the magazine at: www.webmd.com/magazine