Girls Rule in Internet Content Creation
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Girls Rule in Internet Content Creation
Forget the stereotypes you may have about computer nerds.
According to a study from the Pew Internet & American Life Project, teen girls are the primary creators of Internet content, including blogs, graphics, photographs and Web sites.
Pew studied 12-to-17-year-olds and found a widening gender gap in blogging. While the number of teenage bloggers nearly doubled from 2004 to 2006, the growth was mostly due to increased activity by girls. More than one-third of girls and 20% of boys blogged.
Girls also eclipsed
boys in Web page creation, 32% compared to 22%.
In social networking 70% of girls ages 15 to 17 had social networking site profiles, in contrast to 57% of boys.
Boys outperformed girls only in video posting, in which they were twice as likely as girls to post.
Researchers at the Berkman Center for Internet & Society, at the Harvard Law School, suggested different motives behind girls' and boys' online creations.
Self-expression appeared to drive the girls, while videos posted by boys tend to be less about self-expression and more about impressing others.
"It's an ideal way for members of a subculture—skateboarders, snowboarders—to demonstrate their athleticism," said John Palfrey of the Berkman Center.
bron: emarketer
In social networking 70% of girls ages 15 to 17 had social networking site profiles, in contrast to 57% of boys.
Boys outperformed girls only in video posting, in which they were twice as likely as girls to post.
Researchers at the Berkman Center for Internet & Society, at the Harvard Law School, suggested different motives behind girls' and boys' online creations.
Self-expression appeared to drive the girls, while videos posted by boys tend to be less about self-expression and more about impressing others.
"It's an ideal way for members of a subculture—skateboarders, snowboarders—to demonstrate their athleticism," said John Palfrey of the Berkman Center.
bron: emarketer
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