Decision makers kiezen voor print

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Royal Mail say industry decision makers believe the future lies in printed B2B magazines, despite the growth in online publishing.

http://www.apa.co.uk/cgi-bin/go.pl/news/article.html?uid=1322

 

The research, which has drawn criticism from industry figures, was conducted by market research agency Quandrangle for Royal Mail and found that of the 500 advertisers, media and creative agencies interviewed, 92 per cent said print would continue to be their chosen route for industry news.

 

 
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