Decision makers kiezen voor print
Kennisbank over relatiemedia en contentmarketing
http://www.apa.co.uk/cgi-bin/go.pl/news/article.html?uid=1322
The research, which has drawn criticism from industry figures, was conducted by market research agency Quandrangle for Royal Mail and found that of the 500 advertisers, media and creative agencies interviewed, 92 per cent said print would continue to be their chosen route for industry news.