‘Yes, that’s right… it’s already major planning season for 2013. I’ve been thinking about next year a lot lately, especially as I’ve been traveling from show to show doing keynotes and mini workshops.

At almost every event, content marketing sessions are standing-room only. Marketing professionals are hungry for any way that they can continue their content marketing journey and attract and retain customers with compelling content. To help, I’ve dissected my last few presentations and put together seven critical strategies that I believe all marketers need to consider as they head into next year.

1. Watch “Content 2020″ from Coca-Cola

Every time I present at an event, I give the attendees a homework assignment: to watch Coca-Cola’s two-part Content 2020 whiteboard video series. Content 2020 is Coke’s “Jerry McGuire” mission statement on moving the organization from creative excellence to content excellence. Coca-Cola has been a marketing leader for a long time, and here the brand again proves that it is more than qualified to play with the big boys.

Lees verder op platformcontent.nl.