Unfortunately, integrating video into your marketing campaign isn’t as easy as simply creating a video and putting it up on YouTube. Creating a video that is effective, relevant, and successful can offer big rewards, but how do you integrate it successfully?
Here, we’ll take you through the basics of video as a media type, discuss issues you will want to consider when brainstorming video content ideas, and suggest some types of content that typically work well for video, using case studies to highlight these points in action.
Understanding video as a media type
The most common mistake made by companies creating video is thinking of video content as being identical to blog posts or infographic content, rather than as a unique and independent media format. Where blog posts and infographics may consist of text and image content, video utilizes text, moving images, and sound simultaneously, making it a more media format.
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