Econsultancy's first Content Marketing Survey Report, produced in association with Outbrain, is based on a survey of more than 1,300 digital marketing professionals working for brands, publishers and agencies. 

Here are a few highlights from the survey report...

The importance of content marketing

The increasing amount of time that people are spending online and searching for information has placed more emphasis on the importance of content marketing, especially as search engines look to provide their users with the highest quality results. 

According to James Keady, Digital Marketing Manager, McLaren Automotive:

Content is the voice of your brand and it is therefore important to allocate the respect, investment and focus it requires. Creating great content is difficult and delivering great content consistently through established processes is complex. However this is what is required if you want to take your brand from good to great in today’s communication environment.

Lees verder op econsultancy.com.