While each of these has a significant place in our consumption today, their real power lies in how they are used together — in combination, 90% of all of our media consumption, or 4.4 hours per day, is happening across all four (which doesn’t leave much room for paper-based books and publications; or for radio). This not only has implications for how content is designed, but also for how companies like Google will continue to hedge their bets across all four screens.

The state of TV viewing perhaps illustrates consumer usage best of all: polling 1,611 people across 15,738 media interactions and nearly 8,000 hours of activity during Q2, the study found that users are watching TV on average for 43 minutes per day session — the most of any screen — but 77% of that time we are simultaneously using another device like a smartphone or tablet.

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