I think this is splendid reasoning.

One can wonder why the internal and external messages should be different. Or how can you keep a credible image in these transparent days if there are major differences between the internal and external messages. Furthermore this strategy is the basis for talking about the underused conversation potential of our collaborators.

Reason: 40% of an average company’s collaborators are proud of their job, but they don’t talk about it to anyone. What if we succeed in spreading our internal communication externally via this group of enthusiastic collaborators? These 40% of enthusiastic but quiet people do not keep quiet because they are not allowed to talk. They mainly keep quiet because they don’t know what to tell about their work. As a company you can facilitate the activation process by asking your collaborators proactively to share the internal communication with the outside world as well. After a while collaborators will spontaneously share information. Give people something to talk about and to share their pride, and they will do so.

Lees verder op theconversationmanager.com.