Before you can really get started with brand journalism, you first need to determine just how branded your news site will be. While disclosure of your business’s affiliation with a brand journalism website is a must, the level of branding can often affect the tone of the whole site. How far should you go?
To help answer that question, here are the three types of brand journalism websites and great examples of each:
1. Fully Branded
A fully branded news website features the name of the brand prominently and has a stronger brand presence in the content itself. These sites are often content-focused upgrades of an online newsroom but contain people-friendly stories written for social sharing (blogs, social networks, etc.). Big brands with established reputations and brand-awareness within an industry can get their stories out by integrating this content into their strategies. However, these sites don’t often provide the direct lead generation that other brand journalism sites can.
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