The combined circulation percentages tell a very different story for consumer newsstand titles, which have seen an overall decline of 13 per cent, with magazines such as More!, Readers Digest and Star suffering double digit drops.

Mirroring the increase in year on year circulation, recent research from the CMA to mark its rebrand from APA revealed that content marketing is demanding significant amounts of consumer attention rivalling traditional paid for media. A quarter of all time spent consuming media is now spent with branded content.

• 30 per cent of total time spent reading magazines is devoted to reading content marketing titles
• 20 per cent of total time surfing the internet is spent on content-led websites
• 25 per cent of total time spent using apps and online games is spent of brand produced apps and games

The research also showcased marketing directors' confidence in content marketing, despite the continued economic stranglehold, with  the discipline now commanding over a fifth of the total marketing  budget. And this trend looks set to continue as 73 per cent of the Marketing Directors said that their content budget would either stay the same, or increase over the next 12 months

Lees verdre op the-cma.com