Custom content agency Spafax has produced enRoute for Air Canada for more than a decade. The magazine sits at the center of a multiplatform media brand that includes web, mobile, in-flight entertainment and more. "This multiplatform content strategy enhances not just enRoute as a print product, but our overall work for Air Canada, as well as the client's overall brand," notes Spafax Content Director Arjun Basu. This content strategy is an example of the kind of thinking that has helped make Spafax one of the world's premier content providers of media and in-flight entertainment.

Bron: APA