Tesco Tops UK Magazine Rankings
Kennisbank over relatiemedia en contentmarketing
"The success of Tesco Magazine is based on top-class original editorial content, constant innovations to stimulate reader interest and industry leading insight," commented Editor in Chief Maureen Rice. "Tesco's research shows that 86%* of readers rate it "good" or "excellent."
"We have built on this with the launch of Real Food magazine, also in conjunction with Tesco, which in just a few issues has leapt to number 6 in the ABC and is the biggest selling food magazine in the country. Both Tesco Magazine and Real Food have their own online versions with a raft of added value digital content such as a Kids Book Club and an innovative Meal Planner.
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