These results are extreme and beg the question, why don't people find value in tweets? Luckily, the study broke down some of the reasons tweets just aren't striking peoples' fancies. Let's dive into what causes people to dislike tweets, and what marketers can do to be better at providing the kind of content that people want to read on Twitter.

The Tweets People Hate, and Why

Before we get into some of the most offensive types of tweets, let's take a look at how survey respondents rated all the tweet types they were asked about.