Consumer Magazines See Disappointing Second-Half 2011

Foliomag
Despite continued high hopes for the post-recession period, the magazine industry limped through the second half of 2011. ABC’s second-half 2011 FAS FAX reports total paid circulation stayed basically flat from second half 2010 to second half 2011, down about one percent from 305.5 million to 302.45 million. Subscription numbers fared slightly better, up less than one percent from second half 2010’s 260.59 million to second half 2011’s 262.47 million total paid subs.

 

Single copies suffered the most in the last six months of 2011, declining almost 10 percent from second half 2010’s 32.1 million sales to second half 2011’s 28.9 million.

Some standout highs (and lows) from ABC’s FAS FAX: southern lifestyle magazineGarden & Gun’s single copy sales leaped almost 46 percent in second half 2011 to 20,083. Afar’s total paid and verified numbers shot up almost 73 percent to 140,708 in the last six months of 2011.

Lees verder op foliomag.com.

 
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