Meredith’s Better Homes and Gardens’ digital edition is available through Apple’s Newsstand, as well as through Next Issue Media, the Amazon Kindle Fire and Barnes and Noble’s NOOK. Digital promotion for these devices is tracked through campaign results, demographics, engagement and response, according to Janet Donnelly, VP of consumer marketing with Meredith Corp. Using targeted strategies across its database of 80 million names, Donnelly says, “[We] utilize data of known tablet readers, along with SEM, blogger outreach and campaigns, BHG.com, Facebook, Google display network, sweepstakes, in-book and inserts to our titles.”

For its recent Must Have Recipes app launch, BHG opted to send users print copies when the free app (sponsored by Hidden Valley) was downloaded. So far, Must Have Recipes has 650,000 downloads.

She declined to share subscription conversions, but Donnelly says, “The sampling/lead gen channel has been used within Facebook, blogger outreach and Twitter promotion; channels that allows us to get an entirely new audience with targeted interests to sample BHG.”

Lees verder op foliomag.com.