What are you learning from social that you are applying to traditional?

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21 sep 11

What are you learning from social that you are applying to traditional?

Brian Solis
You allocate increasing amounts of budget, time and resources with social media to connect one on one. What about the other 90% of your budgets? What learnings can be cross-pollinated to increase your impact?

 

The focus in social is on the 5th P (people); communities, niche groups, and influencers. Traditional media consists of the 4Ps; product, price, promotion, and place. Consider integrating the 5th P into traditional; not just a ‘Follow us on Twitter’ or ‘LIKE us on Facebook,’ but deeper learnings that can create significant impact.

Here are 6 social insights you can and should start applying to traditional…

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