Men’s Health and Women’s Health Launch Facebook Contest
21 jun 11

Men’s Health and Women’s Health Launch Facebook Contest

FolioMag
Publishers have long been looking for ways to enhance their Facebook fan pages with campaigns that drive engagement and tightly integrate website and Facebook traffic. Accordingly, Rodale’s Men’s and Women’s Health brands are each launching a Facebook contest called the “Fittest Friends of Men’s Health and Women’s Health.”

 

“We’re looking for something that’s very deep engagement, high activity and relevant to the brand,” says Eric Goeres, executive director, digital creative development for Menshealth.com and Womenshealthmag.com.

Men’s Health and Women’s Health Facebook fans have grown 66 percent and 72 percent respectively since January 2011. They’re currently at 137,000 and 118,000.

The contest, which runs until July 24, encourages Facebook fans to upload photos of their physiques. Prospective contestants, of course, must “like” the magazine brands before they can participate.

Lees verder op foliomag.com.

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