Professor dr. Peter Kerhof, bijzonder hoogleraar Customer Media met nieuwe inzichten over het effect van social media op customer media.Peter Kerkhof holds a special chair in Customer Media at the University of Amsterdam. He also is associate professor and chair of the department of Communication Science. His research focuses on how information in social and customer media shapes consumers’ impressions of companies and their products or services. Current topics are online customer care, online reputation management and crisis communication 2.0. A second line of research focuses on how new media affects adult close relationships. Whereas the Internet offers us numerous possibilities to connect to people in other locations, compulsive Internet use may negatively affect relationships with those close by. At this conference he is going to report about his most actual research projects.